A historic Surfrider Foundation Europe programme of waste collection on beaches and along rivers, Ocean Initiatives has already reached its 27th edition. On 20 March 2021, with the support of several personalities, the association will reveal I COLLECT FOR, its new communication campaign. After a difficult year in 2020 in terms of mobilisation in the field, the NGO is inviting European citizens to consider the reasons why we care to protect the Ocean, and then put them into action by joining an Ocean Initiative.